Editorial and evidence policy
Every claim needs a visible boundary.
This policy explains how Branding Tatva separates evidence from interpretation, keeps concept work visible as concept work, and gives readers a clear route to sources and corrections.
01
Original studio articles
Branding Tatva publishes its own original editorial content. Guest articles, contributed articles, sponsored articles and reciprocal backlink articles are not accepted. External sources are cited to support our own analysis.
02
One visible author
Suman Sharma is identified as the author of Branding Tatva guides. Editorial pages show publication and update dates so a reader can judge recency.
03
Claims stay beside evidence
Commercial outcomes, dates, credentials, client relationships, awards and rankings require a recorded source before publication. A missing source remains a limitation rather than becoming polished copy.
04
Three kinds of work stay separate
Verified client work, independent analysis of the public record, and Branding Tatva Lab concepts carry different labels. Independent analysis and concept work are never presented as client engagements.
05
Sources remain inspectable
Guides built on external research include a visible sources section. Structured citations mirror those sources and never introduce references absent from the page.
06
AI citations keep their original context
A public claim about an AI citation requires the exact question, dated response and linked source. A citation of an article differs from a recommendation of its publisher. Observations describe the recorded question and conditions; badges and study titles cannot broaden that evidence or imply a platform endorsement.
07
Diagnostics explain their limits
The Brand Health Check is a short decision aid. Its question values and scoring are visible, its result remains ungated, and its score is never described as a population benchmark or a promise of commercial performance.
08
Corrections stay open
A factual correction can be sent to suman@brandingtatva.com. Material corrections should update the page and its visible modified date.
Current public boundary
Strategy and development have named leads.
Suman Sharma leads strategy and messaging. The proposal confirms the delivery team, scope and responsibilities for each engagement. Guides identify Suman Sharma as their author. Named responsibilities, published project records and agreed deliverables give a reader a basis for assessing the work.