Website redesign and development with Suman Sharma

Website Redesign & Development for Service Businesses

Give your website a clearer job.

Branding Tatva plans and builds websites around the decision your customer needs to make. A first business website, redesign or modernisation can bring together positioning, page structure, copy, responsive design, animation and the route to enquiry. Each project begins with your business brief, any existing site and a written scope, so you can see what will change and what the team will deliver.

By Suman Sharma · Updated

Book a 30 minute strategy call Discuss your website scopeSee what the work coversSee project evidenceRead service answers

When to begin

Recognise the question?

Your services have changed but the website still describes the old business. Visitors cannot find the right offer, the mobile journey feels awkward, or a template limits how you explain your work. Bring the pages and problems you can point to. We can then separate a focused repair, a design refresh and a larger rebuild.

Choose the work the site needs

A repair addresses a defined problem such as a confusing service page or enquiry journey. A refresh can keep the platform while changing the content and presentation. A rebuild becomes a candidate when editing needs, templates or integrations no longer fit. We review the existing site, buyer questions and available analytics before recommending the size of the change.

Recover an unfinished website project

An unfinished build needs an inventory before it needs another promise. Share the site address, intended launch, what works, what is missing and which accounts or files you control. A takeover review checks the platform, available source, permissions and remaining work. The proposal can then separate repairs, completion and migration, with named responsibilities and acceptance checks. Feasibility is confirmed before implementation is accepted.

Connect the offer, evidence and enquiry

Page planning starts with the offer a visitor needs to understand, the proof they can inspect and the next action they can take. The agreed sitemap, copy and page layouts make those decisions visible before implementation. Existing identity assets and useful content can stay. New branding, photography, translation and content production are listed separately when needed.

Build for the people who use and manage it

The technical plan defines responsive templates, content editing, forms and required integrations. Your team's publishing needs guide the CMS choice. Motion can help explain a process, reveal a relationship or give useful feedback. Keyboard access, reduced motion, readable mobile layouts and the agreed browser checks belong in the plan alongside visual design.

Plan the search transition before launch

For an existing site, the migration scope should identify valuable pages, current URLs and which addresses will change. That inventory informs redirects, internal links, page titles, canonical URLs and the sitemap. After launch, the agreed checks review crawl access, destination pages and enquiry routes. Search visibility can change during a rebuild; measurement access and follow up responsibilities are agreed before release.

Agree what counts as ready

The proposal names the templates, content responsibilities, integrations, feedback rounds and acceptance checks. Staging gives you a place to review the site before launch. Handover covers the agreed editing instructions, account access and support period. Hosting, ongoing maintenance and third party subscriptions have their own costs and responsibilities.

A worked example

Our own studio website: from explanation to enquiry

Branding Tatva is the studio's own website. You can inspect how the offer, project evidence, interactive presentation and contact routes work together.

Offer
The Services page lets a visitor compare the disciplines and engagement formats before discussing scope.
Evidence
Project records describe the strategy and content work delivered. Concept studies are identified separately.
Interaction
The homepage uses animated storytelling with a visitor control to pause motion. Service choices help a visitor explore the relevant work.
Enquiry
Visitors can write a project note or open the calendar for a 30 minute conversation with Suman.

Recorded project evidence

The content thinking behind a website

The Plaxonic record describes Suman's enterprise technology content scope across research, opinion and education. Use the recorded formats and audience distinctions to assess how a messaging brief can be organised. Branding Tatva's own site demonstrates the studio's website presentation; the Plaxonic record covers content production.

The content thinking behind a website

  • Our studio website: inspect the implementation

    Follow six implemented decisions from service scope and attributed evidence to country planning, direct answers, worksheets and enquiry. This is a studio owned example, separate from client delivery and commercial results.

    Our studio website: inspect the implementation

Bring what already exists.

Share your existing website address, if you have one, the services you want to sell, your target customers and the pages or journeys you need. Add your preferred launch date, budget range and any content editing, booking, payment or CRM requirements. Existing search and enquiry data help us decide what to preserve. Credentials are requested only through an agreed secure route when the work needs them.

Agree the scope before work begins.

Website design and implementation receive a separate proposal in writing. The proposal sets the platform, page count, content work, integrations, testing, migration, support, schedule, responsibilities and private commercial terms. Specialist accessibility certification, regulated claims, translation, penetration testing and complex systems need explicitly agreed expertise and scope.

Working together remotely

Strategy and development, with named responsibilities.

Suman Sharma leads strategy, website messaging and client coordination from India. Remote projects are available for businesses in the UK, USA, Canada, Australia, the UAE, Singapore and India. The proposal identifies the delivery team, review times, responsibilities and project dates around your brief.

Before we speak

Read the thinking behind the work.

Before you commission the work

Questions about website redesign and development

Can you build our first business website?

Yes. Start with the services you sell, the customers you want to reach and the action each page should support. The proposal defines the page structure, copy, visual design, content management system, forms, integrations, testing and launch responsibilities. Brand identity and ongoing support receive their own agreed scope.

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Do I need a website refresh or a complete rebuild?

A refresh can suit a site whose platform, editing tools and integrations still work for the business. A rebuild may be useful when those constraints prevent the required pages or journeys. Start with the current site, the problems visitors encounter and the work your team needs to manage. The review establishes which approach deserves a proposal.

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Can you take over an unfinished website from another developer?

Start with a takeover review, rather than assuming the existing build can be completed as it stands. Share the public or review URL, original brief, outstanding issues and a list of the accounts and files your business controls. The review checks platform fit, source availability, permissions, licences and dependencies before agreeing what can be retained, repaired or rebuilt. Credentials and private files belong only in an agreed secure handover, not the enquiry form. Delivery dates and implementation are confirmed after that review.

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Can you move our website to a different CMS without rebranding?

A CMS migration can be scoped separately from a rebrand. Keep the identity, domain and useful content where they still fit. We review the source and destination platforms, editing needs, exports and integrations before confirming feasibility. Agree the page and asset inventory, content responsibilities, URL mapping, redirects for changed addresses, staging review, form checks and a rollback plan before launch. The proposal names who approves the move and owns ongoing hosting and support. Search performance can change, so traffic retention is not guaranteed.

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What will we own and control at website handover?

The proposal should name which accounts, repositories, source files, CMS access, analytics properties, Search Console access, domains, content and implementation assets transfer to your control at handover. Third party subscriptions and licences are identified separately. Any reusable studio tooling or components that are licensed rather than transferred are called out before work begins, so the handover record shows what you own, what you control and what remains separately licensed.

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Can you work with procurement, security, privacy, accessibility or data location requirements?

Yes, when the requirements are identified before scope is agreed. Share vendor questionnaires, hosting or data location constraints, credential and access rules, privacy or DPA requirements, accessibility targets, browser requirements and any evidence your procurement team expects. The proposal records which checks and responsibilities belong to Branding Tatva, the client and any specialist. Formal legal review, penetration testing, accessibility certification or other specialist assurance is included only when explicitly scoped with appropriately qualified support.

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Who will work on my website?

Suman Sharma leads strategy, website messaging and client coordination. Your proposal names the people assigned to the project and their responsibilities. Any additional specialist or delivery partner is identified in the agreed scope.

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Can you add animation to an existing website?

Yes, subject to the current platform and implementation review. Animation can be scoped around particular pages, interactions or sections. We first define what it should help a visitor understand or do, then agree mobile, keyboard, reduced motion and performance checks for the work. A visual effect should support a usable page.

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Can a redesign preserve existing Google traffic?

Preserving useful pages and planning URL changes are part of a careful migration. An agreed search scope can cover the page inventory, redirects, internal links, metadata, canonical URLs, sitemap and post launch checks. Search engines control indexing and rankings, so traffic retention and first page positions cannot be promised. Existing Search Console data helps identify pages that need particular care.

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What helps a website appear in AI search answers?

A page needs clear answers to buyer questions, accessible text and evidence for its claims. Review crawl and indexing access, internal links, the named people responsible and structured data that matches the page. Google and ChatGPT have different access controls. AEO and GEO describe work toward answer visibility; inclusion, rankings and recommendations remain decisions made by each platform.

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Do you work with overseas businesses remotely?

Yes. Branding Tatva works remotely with businesses in the UK, USA, Canada, Australia, the UAE, Singapore and India. Suman is based in India. Meeting windows, feedback responsibilities and delivery dates are agreed for each project. A team member's location does not imply an office in every market served.

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How is a website redesign for a Canadian business scoped?

Start with the services sold, provinces served, priority buyers and the enquiry or booking journey. A Canadian website proposal records hosting, maintenance, third party services and private commercial terms separately. Record content responsibilities, any French language needs, CMS editing, integrations, hosting or data location requirements, and the URLs to keep or redirect. Suman Sharma leads strategy and messaging from India. Development responsibilities are confirmed in the proposal. Delivery is remote, with review windows and launch checks agreed in the proposal.

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Can I keep my domain and existing content management system?

A redesign can keep the same domain. Keeping the content management system depends on whether it supports the agreed pages, editing needs and integrations. Review those requirements before choosing a replacement. If page addresses change, the scope should include a map from old URLs to relevant new destinations and a redirect check.

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What should I check before approving the website launch?

Run a test enquiry or booking on the agreed devices and browsers, then confirm it arrives in the right inbox or system. Ask an editor to update one page using their own account. Check content approval, verify redirects and confirm that the public pages intended for search allow crawling and indexing. Make sure internal links and the sitemap use the final URLs. Record what passed, what blocks launch and who handles fixes after release. Agree the checks and evidence in the proposal.

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How long will a redesign take, and what happens after launch?

The schedule follows the agreed templates, content readiness, integrations, review stages and migration work. You receive dated stages in the proposal once those dependencies are understood. Handover, bug fixes, maintenance and ongoing content support are defined separately, including who owns the accounts and who handles future updates.

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One strategist, from question to direction

Bring the decision you keep returning to.

Work directly with Suman Sharma. Begin with a conversation about the business, the question and the evidence you already have.

Discuss your website scope See brand positioningSee brand auditSee brand messagingSee brand strategy and positioning in CanadaSee brand strategy and positioning in the UKSee brand strategy and positioning in the USASee brand strategy and positioning in DubaiSee brand strategy and positioning in AustraliaSee brand strategy in SingaporeSee brand strategy and positioning in India