Guides for the United Arab Emirates

Brand strategy guides for Dubai and the UAE

In Dubai a brand answers to two authorities before it answers to a customer: the one that licenses the trade name and the one that licenses the profession. Arabic takes half the sign, and a health claim needs the regulator's wording. These guides take one of those decisions each and cite the document behind it.

7 guides in this lane

Your Dubai trade name protects less than you think: trade name vs trademark in the UAEA Dubai trade name lets you hold a licence under that name. It gives you no trademark. A UAE trademark is a separate federal registration with its own fees, its own search and its own ten year term. Check both registers before you print the name on anything.
Arabic and English branding in Dubai: what the law asks for and what buyers expectDubai law puts Arabic first on the sign, on the invoice and in consumer contracts. Most of the city reads English. A brand built for Dubai has to work in both scripts from the first sketch, and bolting Arabic on at the end is where the cost and the awkward results come from.
What branding costs in Dubai in 2026, and what decides the priceDubai studios publish brand identity prices from about AED 5,000 to well past AED 150,000. The spread comes from who does the thinking, whether strategy is included, and whether the work is built in Arabic and English. Here are the published ranges, the VAT position and the questions that make quotes comparable.
Clinic and therapy practice advertising in Dubai: what the DHA standard allowsDubai's health advertising rules come from three places: a DHA content standard for social media, a federal advertising licence issued by MOHAP, and the Media Council's permit for anyone promoting on your behalf. Here is what each one asks of a clinic or therapy practice, and what is left to build a brand with.
How to name a clinic or practice in Dubai: the DHA, DET and Arabic checksA clinic name in Dubai passes through three gates: the trade name office at DET or your free zone, the Dubai Health Authority's own review, and the Arabic version that goes on the licence and the sign. Most founders learn about the second and third after the logo is done.
How to market a therapy practice in Dubai: who licenses you, what you may call yourself, what you may sayA therapist in Dubai answers to one of three licensing bodies, and each one shapes what the practice may call itself and publish. Most marketing advice for therapists was written for other countries. This guide works from the Dubai documents.
Aesthetic clinic marketing in Dubai: who may inject, what you may show, and what the offer may sayDubai regulates aesthetic clinics twice over: a scope of practice standard that decides who may hold the syringe, and an advertising standard that decides what the clinic may show and say. Most clinic marketing in the city breaks one of them. Here is what the documents require.

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Questions about working in the United Arab Emirates

Does Branding Tatva work with businesses in Dubai and the UAE?

Yes. The work is delivered remotely to service businesses in Dubai and across the UAE, mainland and free zone alike, including DHA licensed clinics and therapy practices. India is 90 minutes ahead of Dubai, so calls fall in ordinary working hours.

What does a UAE engagement start at?

Priced in US dollars, a Foundation engagement begins at $2,800, a Full Brand System at $6,500, and an ongoing Brand Partnership at $1,500 per month. These are starting figures, and the proposal confirms the fee after the first conversation. The dirham is pegged at AED 3.6725 to the dollar, so a dollar quote converts at a fixed rate.

Who leads the work?

Suman Sharma leads every engagement herself, from the first conversation to the final handover. Branding Tatva is a solo practice, so the person you meet is the person doing the thinking, the writing and the direction.

Which UAE rules do these guides cover?

The DHA standards for medical advertising and non surgical cosmetic procedures, DHA and CDA licensing for therapists, DET trade name rules, UAE trademark registration, Arabic signage and consumer document rules, and VAT on services bought from abroad.